Contagious: Why Things Catch On – book review

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Contagious: Why Things Catch OnContagious: Why Things Catch On by Jonah Berger

My rating: 3 of 5 stars

I’m not sure how useful this book was. There are many regurgitated facts in this book and if you have ever read anything about Apple, a good portion of this book will be a repeat for you.

Did you know that only a small percent of all communication happens online? Well of course you did. Did you know that we are more likely to talk about products we use daily? You definitely could have figured that out. Did you know that exercising might increase your desire to share information? Probably not, so there are a few interesting tidbits. Are you looking for a recipe to make your next YouTube video go viral? You are not going to find that, but it might get you started and then you might just get lucky.

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